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Godin, Seth

All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin - London : Michael Joseph, 2006. - xiii, 186 p. ; 21 cm.

Includes index.

ISBN: 9780718148652

Subjects--Topical Terms:
Marketing Management
Marketing.
Marketing -- Psychology.

Dewey Class. No.: 658.8 GOD

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