Marketing Management : planning implementation and control / V.S. Ramaswamy, S. Namakumari.

By: Ramaswamy, V.S
Material type: TextTextLanguage: English Publisher: New Delhi : McGraw Hill Publishing, 2005Description: 748 p. ; 27 cmISBN: 00102380100031 (pbk.)Subject(s): Management. Marketing Management. Marketting ChallengesDDC classification: 658.8 RAM
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