| 000 -LEADER |
|---|
| fixed length control field |
00532nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
00102380100031 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramaswamy, V.S. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management : |
| Remainder of title |
planning implementation and control / |
| Statement of responsibility, etc. |
V.S. Ramaswamy, S. Namakumari. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
McGraw Hill Publishing, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
748 p. ; |
| Dimensions |
27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management. |
| -- |
Marketing Management. |
| -- |
Marketting Challenges. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
