Managing brand equity : capitalizing on the value of a brand name / David A. Aaker,
By: Aaker, David A
Material type:
TextPublisher: New York Free Press 1991Edition: David A. AakerDescription: xiii, 299 p. 24 cmISBN: 9780029001011Subject(s): Brand ManagementDDC classification: 658.827 AAK
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WeSchool, Bangalore | 658.827 AAK (Browse shelf) | Available | B001508 |
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| 658.827 AAK Building strong brands / | 658.827 AAK Building strong brands / | 658.827 AAK Managing Brand Equity : Capitalizing on the Value of a Brand Name | 658.827 AAK Managing brand equity : capitalizing on the value of a brand name / | 658.827 AAK Building strong brands / | 658.827 AAK Building strong brands / | 658.827 AAK Building strong brands / |
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