| 000 -LEADER |
|---|
| fixed length control field |
00472nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780029001011 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Managing brand equity : capitalizing on the value of a brand name / |
| Statement of responsibility, etc. |
David A. Aaker, |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
David A. Aaker, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Free Press |
| Date of publication, distribution, etc. |
1991 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 299 p. |
| Dimensions |
24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
