Marketing communications management : concepts and theories, cases and practices / Paul Copley
By: Copley, Paul
Material type:
TextPublisher: New York : Elesevier, 2004Description: xiv, 441 p. ; 28 cmISBN: 9788131207659Subject(s): Marketing ManagementDDC classification: 658.8 COP
| Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.8 COP (Browse shelf) | Available | B000805 | |
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WeSchool, Bangalore | 658.8 COP (Browse shelf) | Available | B000885 |
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| 658.8 CLO Cases in marketing management / | 658.8 CLO Cases in marketing management / | 658.8 CLO Cases in marketing management / | 658.8 COP Marketing communications management : | 658.8 COP Marketing communications management : | 658.8 CRA Marketing Management : a Relationship Marketing Perspective | 658.8 CRA Marketing Management : a Relationship Marketing Perspective |

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