| 000 -LEADER |
|---|
| fixed length control field |
00491nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131207659 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 COP |
| Item number |
COP |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Copley, Paul |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing communications management : |
| Remainder of title |
concepts and theories, cases and practices / |
| Statement of responsibility, etc. |
Paul Copley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Elesevier, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 441 p. ; |
| Dimensions |
28 cm. |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Publishers's discount category |
20 |
| Note |
402/25/03/2008 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
