| 000 -LEADER |
|---|
| fixed length control field |
01458nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220607b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119668510 (hbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing 5.0 : |
| Remainder of title |
technology for humanity / |
| Statement of responsibility, etc. |
Philip Kotler; Hermawan Kartajaya; Iwan Setiawan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
©2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 206 pages : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Welcome to marketing 5.0 : technology for humanity --<br/>Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha --<br/>Prosperity polarization : creating inclusivity and sustainability for society --<br/>Digital divide : making tech personal, social, and experiential --<br/>The digital-ready organization : one strategy doesn't fit all --<br/>The next tech : it's time for human-like technologies to take off --<br/>The new CX : machines are cool, but humans are warm --<br/>Data-driven marketing : building a data ecosystem for better targeting --<br/>Predictive marketing : anticipating market demand with proactive action --<br/>Contextual marketing : making a personalized sense-and-respond experience --<br/>Augmented marketing : delivering tech-empowered human interaction --<br/>Agile marketing : executing operations at pace and scale. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| -- |
Technology. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kartajaya, Hermawan -- author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Setiawan, Iwan -- author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
