Kotler, Philip
Marketing 5.0 : technology for humanity / Philip Kotler; Hermawan Kartajaya; Iwan Setiawan - Hoboken, New Jersey : Wiley, ©2021. - xi, 206 pages : ill. ; 24 cm.
Includes index.
Welcome to marketing 5.0 : technology for humanity --
Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha --
Prosperity polarization : creating inclusivity and sustainability for society --
Digital divide : making tech personal, social, and experiential --
The digital-ready organization : one strategy doesn't fit all --
The next tech : it's time for human-like technologies to take off --
The new CX : machines are cool, but humans are warm --
Data-driven marketing : building a data ecosystem for better targeting --
Predictive marketing : anticipating market demand with proactive action --
Contextual marketing : making a personalized sense-and-respond experience --
Augmented marketing : delivering tech-empowered human interaction --
Agile marketing : executing operations at pace and scale.
9781119668510 (hbk.)
Marketing.
Technology.
658.8 KOT
Marketing 5.0 : technology for humanity / Philip Kotler; Hermawan Kartajaya; Iwan Setiawan - Hoboken, New Jersey : Wiley, ©2021. - xi, 206 pages : ill. ; 24 cm.
Includes index.
Welcome to marketing 5.0 : technology for humanity --
Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha --
Prosperity polarization : creating inclusivity and sustainability for society --
Digital divide : making tech personal, social, and experiential --
The digital-ready organization : one strategy doesn't fit all --
The next tech : it's time for human-like technologies to take off --
The new CX : machines are cool, but humans are warm --
Data-driven marketing : building a data ecosystem for better targeting --
Predictive marketing : anticipating market demand with proactive action --
Contextual marketing : making a personalized sense-and-respond experience --
Augmented marketing : delivering tech-empowered human interaction --
Agile marketing : executing operations at pace and scale.
9781119668510 (hbk.)
Marketing.
Technology.
658.8 KOT
