| 000 -LEADER |
|---|
| fixed length control field |
00592nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180214s2018 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126548620 (pbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 WIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winston, Wayne L |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing analytics : |
| Remainder of title |
data-driven techniques with Microsoft Excel |
| Statement of responsibility, etc. |
Wayne L. Winston |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 690 p. : |
| Dimensions |
24 cm. |
| Other physical details |
ill., charts ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| -- |
Management. |
| -- |
Marketing management. |
| -- |
Business. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
25% |
| b |
Business Analytics |
| c |
Prof. Madhumita Mujamder |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
