Winston, Wayne L

Marketing analytics : data-driven techniques with Microsoft Excel Wayne L. Winston - New Delhi : Wiley, 2018. - xxii, 690 p. : ill., charts ; 24 cm.

9788126548620 (pbk.)


Marketing.
Management.
Marketing management.
Business.

658.8 WIN
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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