Winston, Wayne L
Marketing analytics : data-driven techniques with Microsoft Excel Wayne L. Winston - New Delhi : Wiley, 2018. - xxii, 690 p. : ill., charts ; 24 cm.
9788126548620 (pbk.)
Marketing.
Management.
Marketing management.
Business.
658.8 WIN
Marketing analytics : data-driven techniques with Microsoft Excel Wayne L. Winston - New Delhi : Wiley, 2018. - xxii, 690 p. : ill., charts ; 24 cm.
9788126548620 (pbk.)
Marketing.
Management.
Marketing management.
Business.
658.8 WIN