Hill, Charles W. L

Strategic management : an integrated approach, theory and cases / Charles W L Hill; Melissa A Schilling; Gareth R Jones - 12th edition - New Delhi : Cengage Learning, ©2017. - xxi, 424 p.; c-217 p. : col. ill. ; 26 cm.

Part I: Introduction to strategic management --
1. Strategic leadership: managing the strategy-Making process for competitive analysis --
2. External analysis: the identification of opportunities and threats --
Part II: The nature of competitive advantage --
3. Internal analysis: resources and competitive advantage --
4. Building competitive advantage through functional-level strategy --
Part III: Strategies --
5. Building competitive advantage through business-level strategy --
6. Business-level strategy and the industry environment --
7. Strategy and technology --
8. Strategy in the global environment --
9. Corporate-level strategy: horizontal integration, vertical integration, and strategic outsourcing --
10. Corporate-level strategy: related and unrelated diversification --
Part IV: Implementing strategy --
11. Corporate governance, social responsibility and ethics --
12. Implementing strategy through organization --
Part V: Cases in strategic manangement.

9789353505554 (pbk)


Business planning -- United States -- Case studies.
Management -- United States -- Case studies.
Strategic planning -- United States -- Case studies.
Business planning.
Management.
Strategic planning.
United States.

658.4012 HIL
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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