| 000 | 00765nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140814s9999 xx 000 0 und d | ||
| 020 | _a9780143065975 (pbk.) | ||
| 041 | _aeng. | ||
| 082 | _a658.8342 BIJ | ||
| 100 | _aBijapurkar, Rama | ||
| 245 |
_aWe are like that only : _bunderstanding the logic of consumer india / _cRama Bijapurkar. |
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| 260 |
_aNew Delhi : _bPenguin books, _c2009. |
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| 300 |
_a293 p. ; _c22 cm. |
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| 366 |
_f15 _e0027/25/02/2008 |
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| 505 | _aThe book reveals the twelve key facets of consumer India, Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. | ||
| 650 | _aConsumer Behavior | ||
| 942 | _c1 | ||
| 999 |
_c9918 _d9918 |
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