000 00681nam a2200205Ia 4500
008 140814s9999 xx 000 0 und d
020 _a9788178085869 (pbk.)
041 _aEnglish
082 _a658.848 KEE
100 _aKeegan, Warren J.
245 _aGlobal marketing management /
_cWarren J. Keegan.
250 _a7th edition
260 _aNew Delhi :
_bPearson education,
_c2005.
300 _a443 p. :
_bill., maps ;
_c24 cm.
366 _f25
_e2037/21/01/2008
440 _aPrentice Hall series in marketing
500 _aIncludes bibliographical references and indexes.
650 _aMarketing Management
_aExport marketing
_aManagement
_aCase studies
942 _c1
999 _c9487
_d9487