000 00384nam a2200121Ia 4500
008 140814s9999 xx 000 0 und d
020 _a9780471703594
082 _a658.7
_bNIE
100 _aNielsen, A C
245 _aConsumer Centric Category Management : How to Increase Profits By Managing Categories Based on Consumer Needs
260 _bJohn Wiley & Sons
_aNew Jersey
366 _f25
999 _c9405
_d9405