| 000 | 00453nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 140814s9999 xx 000 0 und d | ||
| 020 | _a9781422121153 | ||
| 082 |
_a658.8342 _bZAL |
||
| 100 | _aZaltman, Gerald | ||
| 245 | _aMarketing Metaphoria : What Deep Metaphors Reveal About the Minds of Consumers | ||
| 260 |
_bHarvard Business Review Press _aBoston |
||
| 366 |
_f25 _e139/21/06/2014 |
||
| 650 | _aConsumer Behavior | ||
| 700 | _aZaltman, Lindsay H | ||
| 999 |
_c9287 _d9287 |
||