000 00338nam a2200133Ia 4500
008 140814s9999 xx 000 0 und d
020 _a9781118153741
082 _a658.8
_bDAV
100 _aDavis, John A
245 _aMeasuring Marketing
260 _bJohn Wiley and Sons
_aSingapore
366 _f25
_e1741/10/10/2013
650 _aMarketing
999 _c9216
_d9216