000			01608nam a2200205Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9780062063359 (pbk.)
041			_aEnglish
082			_a004 JAR
100			_aJarvis, Jeff
245			_aWhat would google do? / _cJeff Jarvis.
250			_a1st Ed.
260			_bHarper collins publishers : _aNew York, _c2009.
300			_aix, 257 p. _c17 cm.
366			_f25% _eHO/2012/CRB/200/20/02/2013
500			_aIncludes index.
505			_aA manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description.
650			_aInformation technology - Management. _aTechnical Innovation. _aCreative ability in Business. _aManagement. _aGoogle.
942			_c1
999			_c8801 _d8801