000 00342nam a2200133Ia 4500
008 140814s9999 xx 000 0 und d
020 _a9780814473832
082 _a658.8
_bKEL
100 _aKelly, Lois
245 _aBeyond Buzz
260 _bAmacom Books
_aNew York
366 _f25
_eHO/2012/CRB/200/20/02/2013
650 _aMarketing Management
999 _c8668
_d8668