000			00525nam a2200181Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9788122421514 (pbk.)
041			_aeng.
082			_a659.1 MAT
100			_aMathur, U.C.
245			_aAdvertising management : _btext and cases / _cU.C. Mathur.
250			_a3rd ed.
260			_aNew Delhi : _bNew age international publishers, _c2008.
300			_ax, 367 p. ; _c24 cm.
366			_f25% _e1435/17/12/2012
650			_aAdvertising. _aManagement.
942			_c1
999			_c8604 _d8604