000 01280nam a2200205Ia 4500
008 140814s9999 xx 000 0 und d
020 _a9788120344815 (pbk.)
041 _aEnglish
082 _a658.872 HAN
100 _aHanlon, Annmarie
245 _aQuick win digital marketing :
_banswers to your top 100 digital marketing questions /
_cAnnmarie Hanlon & Joanna Akins
260 _aNew Delhi :
_bPHI Learning Private Limited,
_c2009.
300 _axvi, 205 p. :
_bcharts ;
_c21 cm.
366 _f25
_e1434/17/12/2012
500 _aIncludes list of web resources (p. [196]-205)
505 _aSummary Quick Win Digital Marketing is aimed at entrepreneurs, business managers and marketing people seeking a practical approach to digital marketing. The book is designed so that you can dip in and out of your top digital marketing questions, as they arise, in five key sections: Digital essentials; Digital toolbox; Digital marketing; Branding online; Managing, Measuring, and making money online. Digital essentials is the place to start if you're new to online marketing and want to move into the digital age. It explains the basics, including key applications like Twitter, Facebook and LinkedIn, a.
650 _aMarketing
700 _aAkins, Jonna
942 _c1
999 _c8501
_d8501