000			01562nam a2200205Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9788184002058 (hbk.)
041			_aEnglish
082			_a658.406 JAI
100			_aRadjou, Navi
245			_aJugaad innovation : _ba frugal and flexible approach to innovation for the 21st century / _cNavi Radjou, Jaideep Prabhu & Simone Ahuja
260			_bRandom house India, _aLondon : _c2012.
300			_axvii, 317 p. ; _c22 cm.
366			_f25% _eBANG/2012/CRB/1014/ 07/01/2013
505			_aJugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group and Yes Bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R & D budgets, Jugaad Innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
650			_aInnovation. _aManagement.
700			_aPrabhu, Jaideep
700			_aAhuja, Simone
942			_c1
999			_c7955 _d7955