000			01008nam a2200205Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9781422140277 (pbk.)
041			_aEnglish
082			_a658.22 PIN _b
100			_aRogers, Martha
245			_aDo you want to keep your customers forever / _cB. Joseph Pine, Don Peppers, Martha Rogers.
260			_bHarvard business school press, _aBoston : _c2009.
300			_av, 85 p. ; _c16 cm.
366			_f25%
505			_a"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
650			_aManagement. _aCustomer equity. _aCustomer loyalty. _a Customer services.
700			_aPeppers, Don.
700			_aRogers, Martha.
942			_c1
999			_c7317 _d7317