000			01675nam a2200181Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9781422101582 (pbk.)
041			_aEnglish
082			_a658.22 ELL
100			_aEllet, William
245			_aCase Study Handbook : _bhow to read, discuss, and write persuasively about cases / _cWillian Ellet
260			_bHarvard Business school press, _aBoston : _c2007.
300			_avi, 272 p. ; _c24 cm.
366			_f25%
505			_aIf you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
650			_aManagement. _aCase Studies. _aAnalysis and writing.
942			_c1
999			_c7276 _d7276