000 00433nam a2200133Ia 4500
008 140814s9999 xx 000 0 und d
020 _a9780071638029
082 _a658.84
_bRAP
100 _aRapp, Stan
245 _aReinventing Interactive and Direct Marketing : Leading Experts Show How to Maximize Digital Roi With Idirect and Ibranding Imperatives
260 _bMcgraw-hill
_aNew York
366 _f25
650 _aDirect Marketing
999 _c7262
_d7262