000			01182nam a2200229Ia 4500
008			140814s9999 xx 000 0 und d
020			_a9781422177808
041			_aEnglish
082			_a658.4063 MAR
100			_aMartin, Roger L.
245			_aThe design of business : _bwhy design thinking is the next competitive advantage / _cRoger L Martin
260			_aBoston, Mass. : _bHarvard Business Press, _c©2009.
300			_axiii, 191 p. : _bill. ; _c22 cm.
366			_f25
505			_aThe knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
650			_aCreative ability in business.
650			_aLateral thinking.
650			_aCreative thinking.
650			_aKnowledge management.
650			_aManagement.
942			_c1
999			_c7094 _d7094