000 01167nam a2200241Ia 4500
008 140814s9999 xx 000 0 und d
020 _a9788131724781 (pbk.)
041 _aEnglish
082 _a658.84 TUR
100 _aTurban, Efraim
245 _aElectronic commerce :
_ba managerial perspective /
_cEfraim Turban et al.
250 _a4th edition
260 _aNew Delhi :
_bPEARSON,
_c2006.
300 _a834 p. :
_bill. ;
_c27 cm.
366 _f25%
500 _aPublished: New York, 2002; Pearson/Prentice Hall, 2004-
505 _aThe Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market.
650 _aBusiness enterprises--Computer networks.
_aElectronic commerce.
_aElectronic commerce--Management.
_aInformation technology--Management.
_aE-commerce.
700 _aKing, David
700 _aViehland, Dennis
700 _aLee, Jae
942 _c1
999 _c7041
_d7041