000			01059nam a22001937a 4500
008			260407b ||||| |||| 00| 0 eng d
020			_a9789373320489 (pbk.)
041			_aEnglish
082			_a658.8 GUP
100			_aGupta, Seema
245			_aMarketing analytics / _cSeema Gupta; Avadhoot Jathar
250			_a2nd edition
260			_aNew Delhi : _bWiley, _c2026.
300			_axxiv, 522 p. : _bill. ; _c24 cm.
505			_aBook Overview : This textbook is a practical reference for students and professionals, focusing on applying statistical, machine learning, and generative AI models to various marketing sectors
650			_aMarketing – Data processing _aMarketing – Statistical methods _aMarketing research – Methodology _aBig data – Marketing _aBranding and product development. _aPricing and marketing mix. _aCustomer Journey mapping and analysis. _aCustomer relations – Data processing _aMarketing Metrics. _aPredictive Analytics. _aMarket Segmentation. _aMarketing Mix Modeling (MMM)
700			_aJathar, Avadhoot -- author
942			_c1
999			_c16039 _d16039