000			01283nam a22001817a 4500
008			260404b ||||| |||| 00| 0 eng d
020			_a9789373329437 (pbk.)
041			_aEnglish
082			_a658.827 AAK
100			_aAaker, David
245			_aAaker on branding : _bthe playbook to building strong brands / _cDavid Aaker.
250			_a2nd edition
260			_aNew Delhi : _bWiley, _c2026.
300			_axix, 296 p. : _bill. ; _c23 cm.
505			_aSummary:Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively. Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands
650			_aBrand name products--Management. _aBranding (Marketing) _aBUSINESS & ECONOMICS. _aBusiness Communication. _aMarketing. _aResearch. _aStrategic Planning. _aBranding.
942			_c1
999			_c16037 _d16037