000 01466nam a22002417a 4500
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020 _a9789361596124 (pbk.)
041 _aEnglish
082 _a658.4012 BAM
100 _aBamford, Charles E.
245 _aStrategic management and business policy :
_bglobalization, innovation, and sustainability /
_cCharles E. Bamford ; Alan N. Hoffman ; Thomas L. Wheelen ; J. David Hunger ; Purva Kansal
250 _a16th edition
260 _aNoida :
_bPearson,
_c2025.
300 _axxxii, 412 p. (various pagings) :
_bill. ;
_c25 cm.
500 _aRevised edition of Strategic management and business policy, [2018]
505 _aSummary : "This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most importantly apply the lessons of the book without outside assistance. That has been a key reason for the success of the book through its many editions"-- Provided by publisher
650 _aCases in Strategic management.
_aStrategic planning.
700 _aHoffman, Alan N. -- author
700 _aWheelen, Thomas L.-- author
700 _aHunger, J. David -- author
700 _aKansal, Purva -- author
942 _c1
999 _c16012
_d16012