000 01274nam a22001817a 4500
008 251114b ||||| |||| 00| 0 eng d
020 _a9789356403345 (pbk.)
041 _aEnglish
082 _a658.421 BUR
100 _aBurns, Paul
245 _aEntrepreneurship and small business :
_bstart-up, growth and maturity /
_cPaul Burns
250 _a5th ed.
260 _aNew Delhi :
_bBloomsbury publishing,
_c2023.
300 _axliv, 537 p. :
_bill. ;
_c28 cm.
500 _aSummary : This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.
650 _aEntrepreneurship.
942 _c1
999 _c15973
_d15973