000			01490nam a22001697a 4500
008			251114b ||||| |||| 00| 0 eng d
020			_a9789356403239 (pbk.)
041			_aEnglish
082			_a658.406 END
100			_aVan den Ende, Jan
245			_aInnovation management / _cJan Van den Ende
260			_aNew Delhi : _bBloomsbury publishing, _c2023.
300			_axix, 256 p. : _bill. ; _c26 cm.
500			_aSummary : Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
650			_aInnovation Management.
942			_c1
999			_c15972 _d15972