| 000 | 01205nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 250729b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789351198253 (pbk.) | ||
| 041 | _aEnglish | ||
| 082 | _a658.8 ANA | ||
| 100 | _aAnand, Vijay Prakash | ||
| 245 |
_aMarketing management : _ban Indian perspective / _cVijay Prakash Anand |
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| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bDreamtech press, _c2016. |
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| 300 |
_axxix, 522 p. : _bill. ; _c23 cm. |
||
| 500 | _aSummary : This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. Right from the basics and overview of Marketing, it covers market oriented strategic planning, marketing research, segmentation, targeting and positioning, competition, consumer and business markets, branding, new product development, pricing, distribution strategies and integrated marketing communications in fifteen chapters. | ||
| 650 | _aMarketing management. | ||
| 942 | _c1 | ||
| 999 |
_c15908 _d15908 |
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