000			01816nam a22002057a 4500
008			250523b ||||| |||| 00| 0 eng d
020			_a9780000988430 (pbk.)
041			_aEnglish
082			_a658.87 KOT
100			_aKotler, Philip
245			_aAsian competitors : _bmarketing for competitiveness in the age of digital consumers / _cPhilip Kotler, Hermawan Kartajaya, and Hooi Den Huan (author)
260			_aNew Jersey : _bWorld Scientific Publishing, _c2020.
300			_axvi, 325 p. ; _c23 cm.
500			_aIncludes bibliographical references and index.
500			_aSummary : This book analyses competitive companies from 18 Asian countries that have successfully practiced new Wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia’s best companies compete, but also to analyze the concepts of new Wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to north-east Asia, including Mongolia and SAARC. The authors of this book, Professor Philip Kotler, arguably the father of modern marketing, hermawan kartajaya from Indonesia, and hook den huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new Wave marketing that are detailed in its sister book, marketing for competitiveness.
650			_aRetail management. _aMarketing--Asia--Case studies. _aInternet marketing--Asia--Case studies.
700			_aKartajaya, Hermawan -- author
700			_aHooi, Den Huan -- author
942			_c1
999			_c15875 _d15875