000			01107nam a22001817a 4500
008			250523b ||||| |||| 00| 0 eng d
020			_a9789356403185 (pbk.)
041			_aEnglish
082			_a658.83 WIL
100			_aWilson, Alan (author)
245			_aMarketing research : _bdelivering customer insight / _cAlan Wilson (author)
260			_aNew Delhi : _bBloomsbury publishing, _c2022.
300			_axxiii, 383 p. : _bill. ; _c26 cm.
500			_aSummary : "Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher.
500			_aCopyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026. Includes bibliographical references and index.
650			_aMarketing research.
942			_c1
999			_c15869 _d15869