000			01740nam a22001817a 4500
008			250517b ||||| |||| 00| 0 eng d
020			_a9789361318870 (pbk.)
041			_aEnglish
082			_a658.514 WAL
100			_aWalton, Nigel
245			_aTechnology Strategy / _cNigel Walton and Neil Pyper.
260			_aLondon : _bRed Globe Press, _c2024.
300			_axvi, 327 p. : _bill. ; _c25 cm.
500			_aSummary : This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice. This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.
600			_aPyper, Neil -- author
650			_aTechnological innovation management.
942			_c1
999			_c15800 _d15800