000			01461nam a22001817a 4500
008			250512b ||||| |||| 00| 0 eng d
020			_a9789353043551 (hbk.)
041			_aEnglish
082			_a387.706 VIS
100			_aVishwajeet, Shelley
245			_aThe IndiGo story : _binside the upstart that redefined Indian aviation / _cShelley Vishwajeet (author)
260			_aNew Delhi : _bRupa publications, _c2024.
300			_axiv, 210 p. : _bill. ; _c23 cm.
500			_aIncludes bibliographical references (pages 185-201) and index.
500			_aSummary : The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time.So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?Uncover all this and much more in this captivating book.
650			_aAirlines – Management and Operations.
942			_c1
999			_c15787 _d15787