| 000 | 01965nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 250506b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789351342960 (pbk.) | ||
| 041 | _aEnglish | ||
| 082 | _a658.45 LES | ||
| 100 | _aLesikar, Raymond V | ||
| 245 |
_aBusiness communication : _bconnecting in a digital world / _cRaymond V. Lesikar |
||
| 260 |
_aNew Delhi : _bMcGraw hill education, _c2016. |
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| 300 |
_axxxvii, 772 p. : _bill. ; _c24 cm. |
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| 500 | _aSummary : Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index. | ||
| 650 |
_aGeneral Management. _aBusiness Communication. |
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| 942 | _c1 | ||
| 999 |
_c15756 _d15756 |
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