000 00803nam a22001697a 4500
008 241205b ||||| |||| 00| 0 eng d
020 _a9780143465492 (hbk.)
041 _aEnglish
082 _a658.8342 BIJ
100 _aBijapurkar, Rama
245 _aLilliput land :
_bhow small is driving India's mega consumption story /
_cRama Bijapurkar.
260 _aGurugram, Haryana, India :
_bPenguin Business, an imprint of Renguin Random House,
_c2024.
300 _avi, 283 pages :
_billustrations (black and whtie) ;
_c22 cm.
500 _aIncludes bibliographical references (pages 277-283).
650 _aConsumers--India.
_aConsumption (Economics)--India.
_aConsumer behavior--India.
_aIncome--India.
_aSmall business--India.
_aIndia--Economic conditions--1947-
942 _c1
999 _c15698
_d15698