000			01130nam a22002297a 4500
008			241205b ||||| |||| 00| 0 eng d
020			_a9781119551447 (pbk.)
041			_aEnglish
082			_a658.4034 BLA
100			_aBland, David J
245			_aTesting business ideas / _cDavid J. Bland (Author), Alexander Osterwalder (Author), Alan Smith (Designer), Trish Papadakos (Designer)
260			_aHoboken, New Jersey : _bWiley, _c2020.
300			_axiii, 348 p. : _bill. ; _c19 cm.
440			_aStrategyzer Series.
500			_aIncludes index
505			_a1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
650			_aStrategic planning. _aConsumer research. _aNew products.
700			_aOsterwalder, Alexander -- Author
700			_aSmith, Alan -- Designer
700			_aPapadakos, Trish -- Designer
942			_c1
999			_c15690 _d15690