| 000 | 00972nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 240814b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780231175449 (pbk.) | ||
| 041 | _aeng | ||
| 082 | _a658.4062 ROG | ||
| 245 |
_aThe digital transformation playbook : _brethink your business for the digital age / _cDavid L. Rogers. |
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| 260 |
_aNew York : _bColumbia Business School Pub., _c2016. |
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| 300 |
_axi, 278 pages : _c24 cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models. | ||
| 650 |
_aTechnological innovations--Management. _aInformation technology--Management. _aNew products. _aStrategic planning. |
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| 942 | _c1 | ||
| 999 |
_c15650 _d15650 |
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