000			00947nam a22001937a 4500
008			240703b ||||| |||| 00| 0 eng d
020			_a9780262046503 (pbk.)
041			_aeng.
082			_a658.4063 BET
100			_aBethune, Kevin G.
245			_aReimagining design : _bunlocking strategic innovation / _cKevin Bethune, foreword by John Maeda.
260			_aCambridge : _bThe MIT Press, _c2022.
300			_axii, 195 p. : _bill. ; _c21 cm.
440			_aSimplicity: design, technology, business, life
500			_aIncludes bibliographical references and index.
505			_aSummary: "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Provided by publisher.
650			_aTechnological innovations--Management. _aStrategic planning. _aCreative ability in business.
942			_c1
999			_c15630 _d15630