000			00859nam a22001937a 4500
008			240326b ||||| |||| 00| 0 eng d
020			_a9780062292988 (pbk.)
041			_aEnglish
082			_a658.8 MOO
100			_aMoore, Geoffrey A.
245			_aCrossing the chasm : _bmarketing and selling disruptive products to mainstream customers / _cGeoffrey A. Moore.
250			_a3rd ed.
260			_aNew York : _bHarperBusiness, _c2014.
300			_a273 p. : _bill. ; _c21 cm.
500			_aIncludes index.
505			_aSummary:Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
650			_aSelling--High technology. _aHigh technology--Marketing. _aTechnological innovations--Marketing.
942			_c1
999			_c15572 _d15572