000			00981nam a22001697a 4500
008			240312b ||||| |||| 00| 0 eng d
020			_a9788131761397 (pbk.)
041			_aEnglish
082			_a658.8 KUM
100			_aRamesh Kumar, S
245			_aCase studies in marketing management / _cS. Ramesh Kumar
260			_aChennai : _bPearson, _c2011.
300			_aviii, 378 p. ; _c23 cm.
505			_aSummary: Case Studies in Marketing Management is a comprehensive resource for management students, providing real-life cases from the Ivey Business Case collection. The book, authored by Prof. Paul Beamish, aims to bridge the gap in Indian business schools by offering real-life examples of the challenges faced by marketers in emerging markets. The book aims to blend theory with practice, allowing students to appreciate and compare the various challenges faced by marketers in the Indian context.
650			_aMarketing. _aMarketing Management. _aCase Studies.
942			_c1
999			_c15557 _d15557