000			02177nam a22002177a 4500
008			230102b ||||| |||| 00| 0 eng d
020			_a9789353503260 (pbk.)
041			_aEnglish
082			_a001.42 ZIK
100			_aZikmund, William G.
245			_aBusiness research methods / _cWilliam G. Zikmund et al.
250			_a9th ed.
260			_aNew Delhi : _bCengage, _c2022.
300			_axxiv, 664 p. : _bill. , _c28 cm.
505			_aPreface PART I: INTRODUCTION. 1. The Role of Business Research 2. Informati Systems and Knowledge Management 3. Theory Building 4. The Business Research Process: An Overview 5. The Human Side of Business: Organizational and Ethica Issues PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. 6. Problem Definition: The Foundation of Business Research 7. Qualitative Research Tools 8. Secondary Data Research in a Digital Age PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. 9. Survey Research: An Overview 10. Survey Research: Communicating with the Respondents 11. Observation Methods 12. Experimental Research PART IV: MEASUREMENT CONCEPTS. 13. Measurement and Scaling Concepts 14. Attitude Measurement 15. Questionnaire Design PART V: SAMPLING AND FIELDWORK. 16. Sampling Designs and Procedures 17. Determination of Sample Size: A Review of Statistical Theory 18. Fieldwork PART VI: DATA ANALYSIS AN PRESENTATION. 19. Editing and Coding: Transforming Raw Data into Information 20. Basic Data Analysis: Descriptive Statistics 21. Univariate Statistical Analysis 22. Bivariate Statistical Analysis: Differences Between Two Variable 23. Bivariate Statistical Analysis: Measures of Association 24. Multivariate Statistical Analysis 25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES. Appendix: Statistical Tables, Glossary of Frequently Used Symbols, Glossary, Endnotes Index
650			_aBusiness Research Methodology. _aBusiness Methodology. _aBusiness Research. _aManagement Research Methodology.
700			_aBabin, Barry J. -- author
700			_aCarr, Jon C. -- author
700			_aGriffin, Mitch -- author
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999			_c15333 _d15333