000			01458nam a22002057a 4500
008			220607b ||||| |||| 00| 0 eng d
020			_a9781119668510 (hbk.)
041			_aEnglish
082			_a658.8 KOT
100			_aKotler, Philip
245			_aMarketing 5.0 : _btechnology for humanity / _cPhilip Kotler; Hermawan Kartajaya; Iwan Setiawan
260			_aHoboken, New Jersey : _bWiley, _c©2021.
300			_axi, 206 pages : _bill. ; _c24 cm.
500			_aIncludes index.
505			_aWelcome to marketing 5.0 : technology for humanity -- Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha -- Prosperity polarization : creating inclusivity and sustainability for society -- Digital divide : making tech personal, social, and experiential -- The digital-ready organization : one strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX : machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing : making a personalized sense-and-respond experience -- Augmented marketing : delivering tech-empowered human interaction -- Agile marketing : executing operations at pace and scale.
650			_aMarketing. _aTechnology.
700			_aKartajaya, Hermawan -- author
700			_aSetiawan, Iwan -- author
942			_c1
999			_c15284 _d15284