000			01811nam a22001937a 4500
008			211018b ||||| |||| 00| 0 eng d
020			_a9789353502447
041			_aEnglish
082			_a658.8 PRI
100			_aPride, William M.
245			_aPrinciples of marketing / _cWilliam M Pride; O C Ferrell
250			_a18th edition
260			_aNew Delhi : _bCengage, _c2016.
300			_axxxi, 687 p. : _bill. ; _c28 cm.
505			_aPart I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.5. Marketing Research and Information Systems.6. Target Markets Segmentation and Evaluation.Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.Part V: PRODUCT DECISIONS.11. Product Concepts, Branding and Packaging.12. Developing and Managing Products.13. Services Marketing.Part VI: DISTRIBUTION DECISIONS.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing and Wholesaling.Part VII: PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.Part VIII: PRICING DECISIONS.19. Pricing Concepts.20. Setting Prices.AVAILABLE ONLY ONLINE:Appendix A: Financial Analysis in MarketingAppendix B: Sample Marketing PlanAppendix C: Careers in Marketing
650			_aMarketing -- Textbooks. _aMarketing.
700			_aFerrell, O C -- author
942			_c1
999			_c15247 _d15247