| 000 | 00811nam a22002297a 4500 | ||
|---|---|---|---|
| 008 | 211013b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788131520345 | ||
| 041 | _aEnglish | ||
| 082 | _a658.8 LAM | ||
| 100 | _aLamb, Charles W | ||
| 245 |
_aMKTG principles of marketing : _ba South-Asian Perspective / _cCharles W Lamb; Joseph F Hair, Jr.; Dheeraj Sharma; Carl McDaniel |
||
| 250 | _aMKTG 5 | ||
| 260 |
_aNew Delhi : _bCengage, _c2012. |
||
| 300 |
_axvii, 671 p. : _bCol., ill. ; _c26 cm. |
||
| 440 | _aMKTG | ||
| 500 | _a4LTR Press | ||
| 650 |
_aMarketing -- Textbooks. _aMarketing -- Management -- Textbooks. _aMarketing. _aMarketing -- Management. |
||
| 700 | _aHair, Jr., Joseph F -- author | ||
| 700 | _aSharma, Dheeraj -- author | ||
| 700 | _aMcDaniel, Carl -- author | ||
| 942 | _c1 | ||
| 999 |
_c15243 _d15243 |
||