| 000 | 00703nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 211012b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789386668639 | ||
| 041 | _aEnglish | ||
| 082 | _a659.1 OGU | ||
| 100 | _aO'Guinn, Thomas Clayton | ||
| 245 |
_aAdvertising and integrated brand promotion : _bwith coursemate / _cThomas Clayton O'Guinn; Chris T Allen; Richard J Semenik; Angeline Close Scheinbaum. |
||
| 250 | _a7th edition | ||
| 260 |
_aNew Delhi : _bCengage, _c2019. |
||
| 300 |
_axx, 407 p. : _bill. ; _c28 cm. |
||
| 650 |
_aAdvertising. _aAdvertising media planning. |
||
| 700 | _aAllen, Chris T | ||
| 700 | _aSemenik, Richard J | ||
| 700 | _aScheinbaum, Angeline Close | ||
| 942 | _c1 | ||
| 999 |
_c15234 _d15234 |
||