| 000 | 00792nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 210302b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788126554393 | ||
| 041 | _aEnglish | ||
| 082 | _a658.4034 SAU | ||
| 100 | _aSauro, Jeff | ||
| 245 |
_aCustomer analytics for dummies / _cJeff Sauro |
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| 260 |
_aNew Delhi : _bWiley, _c2015. |
||
| 300 |
_ax, 324 p. : _bill. ; _c24 cm. |
||
| 440 | _a--For dummies. | ||
| 505 | _a Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics. | ||
| 650 |
_aBusiness Analytics. _aCustomer Analytics. _aConsumer behavior. _aData mining. _aMarketing research. |
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| 942 | _c1 | ||
| 999 |
_c14853 _d14853 |
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